Lead capture · retention · routing

Stop bending your process around someone else's software.

Design your intake. Automate the follow-up. Recover the drop-offs. Send every lead exactly where it needs to go — without engineering.

myfunding.app / workflow
workflow · recover-abandoned-v2
TRIGGER
Lead abandoned
WAIT
30 minutes
BRANCH
volume > 500
EMAIL
Magic link
SMS
Short nudge
● enabled42 executions · last: 2 min ago
The product, in six

Form tools end where your work begins. MyFunding picks it up.

A flexible intake layer with a real workflow engine and a dashboard that treats your fields as first-class. Scroll to see each pillar.

01 Your schema

Your data, your shape.

Define the fields your business actually runs on — text, currency, percentages, addresses, files, multi-selects, repeatable groups. Validate them your way. Every field flows from intake to dashboard to reports to integrations, with no extra setup.

13+ field typesCustom to your businessBuilt-in validationConsistent everywhere
Schema · mortgage-intake
⋮⋮Full namefull_nametext
⋮⋮Monthly leadsmonthly_leadsselect
⋮⋮Property valueproperty_valuecurrency
+ add field
02 Your forms

A form builder that behaves like a product team built it.

Drag fields into multi-step flows. Branch on any answer. Skip what doesn't apply. Version drafts before you publish. Preview before your leads see it.

Visual builderConditional logicSkip rulesDraft / publish / archiveVersioning
Form · v3 draft
Step 1 · Contact● editing
Step 2 · Property
if owner
if renter
Step 4 · Review
• draft• published v2• archived v1
03 Act on your data

Your pipeline, on your terms.

A dashboard that shows the pipeline at a glance. A table that filters on any field — including the custom ones you just added. Export your data exactly the way you want it. Column layouts save per user.

Search across everythingFilter on any fieldSaved layoutsOne-click exportsActivity timeline
search leads…
ID Name Company Status Stage Lead volume Deal size Score
L-3480Priya RamanHelix Health GroupqualifiedProposal sent50–500$12.5k81
L-3477Kenji TanakaBrightline AdvisorsqualifiedDemo booked500–2000$32.0k94
L-3476Nadia OkonkwoParallax ClinicsabandonedStep 2 of 550–50029
L-3479Jordan BeckOutright HomeabandonedStep 3 of 5<5034
L-3475Theo VanceBrackish & ConewIntake2000+$56.0k85
L-3482Aria ChenNorthwind StudiosqualifiedDemo booked500–2000$24.0k92
L-3474Mei LinSidecar EnrollcontactedNurture500–2000$18.5k72
L-3473Owen SatoTessera BuildqualifiedDemo booked50–500$11.0k78
L-3478Sofia RestrepoCohort LabscontactedNurture50–500$8.0k67
L-3481Marcus OduyaFieldline CapitalnewIntake2000+$48.0k88
04 Automations

Workflows that run the boring parts.

A visual canvas where any event kicks off a workflow. Trigger on anything a lead does — started, submitted, abandoned, updated, stage changed, field edited, tagged, scored, whatever matters to you. Run as many workflows per trigger as you need. Chain actions, branch on conditions, wait, retry. Every run logged.

Trigger on any event or activityUnlimited workflows per triggerEmail · SMS · API · branching · delaysFull run history
lead submitted
lead abandoned
send email
send sms
call webhook
active
trigger
Lead abandoned
After 30s inactivity
action
Wait
30 minutes
condition
Branch on volume
if >500 /mo
action
Resume email
Magic link + CTA
action
SMS nudge
"finish in 2 min"
05 Integrations

Plugs into everything you already pay for.

Email sending built in. SMS sending built in. Push events to any webhook with a custom payload and automatic retries. Receive leads from anywhere through secure inbound webhooks. Or call your own API directly from a workflow.

Email built inSMS built inWebhooks in & outCustom API
Outbound · your-domain.com
SG
SendGrid
R
Resend
SMTP
{ }
Custom API
Webhooks
DNS verify
HMAC
Your CRM
#
Slack
06 Recovery

Abandoned isn't lost.

Every session is tracked. The moment a lead drops off, an abandoned event fires — wire it to an automated recovery sequence in minutes. Leads resume exactly where they left off with a secure link. Unsubscribes are honored automatically.

Real-time drop-off detectionSave-and-resume linksTrigger any workflow on drop-offUnsubscribe compliance
Lead · L-3479 · Jordan Beck
0s
Form started
1m 42s
Step 3 of 5 reached
2m 03s
Abandoned — session closed
How it works

Three moves. You're live today.

STEP 01

Design your intake.

Add fields. Build steps. Add conditions. Preview end-to-end before anyone sees it.

learn more
STEP 02

Wire your workflows.

Pick a trigger. Drag actions. Turn it on. Every execution is logged — no black boxes.

learn more
STEP 03

Watch leads move.

Track the pipeline, export what you need, route to the right destination or person.

learn more
Pricing

One plan. Unlimited applications.

No per-seat fees. No per-lead fees. 7-day free trial.

One flat rate
MyFunding
$500/ mo
Everything you need to capture, route, and recover applications — one flat rate.
Unlimited applications
  • Unlimited applications
  • Unlimited forms & workflows
  • Unlimited seats
  • 1,000 emails / mo included on myfunding.app
  • 300 emails / mo included on your custom domain
  • All integrations
  • Save-and-resume on every form
  • Priority support
Start 7-day free trial
Custom
Let's talk
For multi-brand operations, white-label deployments, or regulated industries.
  • Multi-account / white-label
  • SSO & advanced roles
  • Custom contracts & SLAs
  • Dedicated infrastructure
  • Dedicated success manager
Talk to us
Estimator
One flat plan. Drag to size your email volume.
Email messages / mo
1,000
1,000 included
+ $0
1000/$1
myfunding.app: first 1000 free, then 1000 per $1
Your monthly
$500/ mo
MyFunding plan$500
Email overage
Start 7-day free trial
Who it's for

Vertical-agnostic. Not vague.

Any team whose leads don't fit a template. Six examples of how that plays out:

Agencies

White-label intake for every client, one dashboard for your team.

Financial services

Custom intake for applications, wired straight into your core systems.

Healthcare & clinics

Branded patient intake with abandonment recovery.

High-ticket sales

Multi-step qualifiers that route to the right rep instantly.

Education & enrollment

Recover applicants who stall mid-flow.

Home services

Quote requests with photos, delivered to your CRM in real time.

4.2M
leads captured through MyFunding
+38%
avg recovery lift on abandoned sessions
120+
integrations live in production
Live sandbox

Feel the product before you talk to sales.

A real MyFunding form. It adapts based on what you answer — try picking "Fewer than 50" to watch it skip straight to the end.

Multi-step flows
Smart branching
Save and resume
Step 1 of 5

What brings you in today?

We'll tailor the rest around this.
● live sandbox·auto-saves
Questions

Answers, without the sales theatre.

Can't find what you're looking for? Ask us on the call.

How is MyFunding different from Typeform or Jotform?
Those are form tools. MyFunding is a lead platform. Your fields become your dashboard, your pipeline, your exports, your webhook payloads. Automations are native, not add-ons. Abandonment recovery is built in. Forms are the first 10% of what MyFunding does.
How is MyFunding different from HubSpot or Salesforce?
CRMs are built for sales reps. MyFunding is built for your leads first — every form, every touch, every recovery flow is designed and optimized to convert. It sits in front of your pipeline with flexible intake, instant automations, and a dashboard for teams that don't need a full CRM, or want something lighter alongside one.
Does MyFunding send email and SMS for me?
Yes — email and SMS sending are built in. You can also bring your own domain and email domain so messages go out under your brand. Either way, your leads get messages from you, not us.
Can leads save and come back?
Every in-progress lead has a secure resume link valid for 7 days. They pick up on the exact step they left.
Can I receive leads from my existing stack?
Yes. Inbound webhooks accept leads from any source, securely. MyFunding either creates a record on the spot or sends a branded invite to complete the flow.
What happens when a lead abandons?
An abandoned event fires. Point a workflow at it — email after 30 minutes, SMS after a day, a final nudge after three. Build once, run on every drop-off.
Can I export my data?
Anytime. Filter by date, status, stage, or source. Choose exactly which columns — including custom fields. Your data stays yours.
Can I use my own domain and branding?
Yes. Run MyFunding on your own domain with your own email sending domain, your branding, your schema, your forms, your workflows. You can also embed any form entirely inside your own site — no iframe wrapper, no MyFunding chrome, just your form on your page. Your leads never see ours.
Do I need engineers?
No. Fields, forms, workflows, email templates, and integrations are all configured in the admin UI. No code required to go live.
How quickly can I be live?
Under a day, whatever you're building. Standard intake or something highly customized, you're live on day one.
Is my data secure?
Yes — enterprise-grade security throughout. Your data is your data, and we treat it that way.
Book a demo

Stop bending your process around someone else's software.

See a MyFunding demo tailored to how you capture leads today. 30 minutes, real product, no slides.

Under a day to stand up a standard intake
Your brand, your data, your workflows
Honest pricing — bring what you pay today
No spam. We reply within 4 hours, usually faster.